Shop! Continuing Education Program

Are you up-to-date on the trends and practices that are shaping your field? Take a Shop! course and expand your retail environment skills and knowledge!

Shop! Educational Webinars

These pre-recorded webinars are developed by instructional designers and subject matter experts. Each webinar is accompanied by a quiz. Price $100 for members; $150 for nonmembers.

Multimedia Marketing at the Point of Purchase (available in mid May)

Learn how brands and retailers are using digital signage, interactive displays, and mobile technologies to heighten the customer experience and lift sales.

Neuromarketing (available in mid May)

To steer buyers towards your product or brand, you must understand how the shopper’s brain responds to marketing stimuli and how the retail environment triggers buying behavior.

Sustainability (available in mid May)

Explore the sustainability trends and guidelines that apply to retail buildings and displays, and learn the financial benefits of “going green”.

Research Quizzes

These half-hour courses consist of a Journal of Shopper Research article or a White Paper and a ten-question quiz. Price: $25 for members; $50 for nonmembers.

2017 Shop! ROI Standards: In-Store Marketing Materials

Maximize the potential of your POP displays! This Shop! White Paper offers guidelines for developing and implementing in-store marketing materials, improving compliance, calculating ROI, and more.

2017 Shop! ROI Standards: Store Redesign

This White Paper discusses the trends that are reshaping bricks-and-mortar stores.  Learn how redesign goals and metrics vary among retailers, designers, and fixture manufacturers.

Benchmarking Retail Shoppability

Find out which retail environment shoppability factors most strongly influence customer satisfaction and loyalty.

Strategies to Drive Financial Growth Through Customer Centric Experience

How can you win your customers’ loyalty and word of mouth? Find out what customers want most in their shopping experiences; then leverage these values in a strategy that will boost your bottom line.

Lost Opportunities Not Captured by Big Data

Big data doesn’t explain why shoppers passed by a product or abandoned their search. Quantitative ethnography can help you fill in these gaps and stimulate more trips and larger baskets.

Organizing and Measuring to Deliver Customer Experience Excellence

To maximize the potential of your “Voice of the Customer” (VOC) program, you need to know two things: how customers remember retail experiences and how to collect their feedback effectively.

Sponsored Webinars

These half-hour courses consist of a recorded live, sponsored webinar and a five-question quiz. Price: no charge for members; varies for nonmembers.

Leveraging Technology to Maximize Your Retail Display Investment

Learn about digital display techniques for engaging shoppers, learn the benefits of using a remote content management system, and watch a demo of a system in action.

Upon completing a Shop! education course, learners will receive a certificate awarding 1 Professional Development Unit (PDU) per hour of course time. For MaRC holders, these PDUs will be automatically applied towards their triennial recertification.

Please check this page regularly for new activities. If you have questions about Shop! continuing education activities, please contact Melissa Campbell, Education Manager, at mcampbell@shopassociation.org or 312-863-2908.