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NAOT Footwear’s First Flagship Opens in New York

Brand’s luxury line on display in SoHo.




Courtesy of NAOT Footwear Courtesy of NAOT Footwear

NAOT Footwear (Neot Mordechai, Israel) has opened its first-ever flagship store, in New York’s SoHo. The 800-square-foot boutique is located at 436 W. Broadway, where fans of the luxury brand can browse and experience its sandals, sneakers, clogs, boots and more.

Courtesy of NAOT Footwear

Courtesy of NAOT Footwear

NAOT’s unique footbed is made primarily from natural cork and latex providing support, flexibility and durability. Handmade at a kibbutz in Israel from quality leathers and materials, the designs are well suited for display alongside the art of SoHo, NAOT says.

In keeping with that idea, the fashion-forward space features a minimalist, chic design created to display current collections as works of art.

“The opening of this flagship store allows us to show the breadth of the line and tell the story of NAOT on a deeper level,” NAOT USA President Ayelet Lax Levy said in a news release. “New York is my home and opening our flagship store here feels both exciting and personal. We will also be planning on donating shoes to a local charity as a way to embrace the local community.”

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