On Our Radar: Kia Great West Showroom, London

RECENTLY, KIA (Seoul, South Korea) partnered with design agency Green Room (Birmingham U.K.) to launch a campaign on the “world’s biggest billboard” at the Great West Showroom in London. Every day upwards of 211,000 customers drive by this showroom, seeing into the building for a passing second. This new billboard display aimed to change that. Emulating the thematics of a light show for passersby, the billboard plays off Kia’s global brand slogan debuted last year: “Movement that Inspires.” The challenge was to make a display that could draw the attention of those who only pass by the showroom for a few seconds, with their design concept of “Electric Avenue.” A combination of lights, screens and Kia’s logo come together to cement the car company’s rebranded corporate identity.

PHOTO GALLERY (4 IMAGES) 📷: Courtesy of Green Room, Birmingham, U.K.