Shop! ROI Standards Program

In our continual effort to drive an industry dialog on ROI, Shop! is pioneering the development of industry standards for ROI for both In-Store Marketing Materials and Store Redesign projects.

ROI Standards: Store Design

2018 Shop! ROI Standards: Store Design

This white paper examines the interrelationship between store environment, shoppers, and the retail employee. The paper shows the key factors/influences on customer experience in the retail environment, on the employee experience and its impact on customer experience in the retail environment, and of store design and how they affect the employee and customer experiences and ultimately return on investment (ROI).

Thank you to the sponsor of the
2017 Shop! ROI Standards: Store Design

ROI Standards: In-Store Marketing Materials

2017 Shop! ROI Standards: In-Store Marketing Materials

This 40-page document includes guidelines for developing in-store marketing materials, improving compliance and calculating ROI. Find actionable insights, best practices and templates to help produce effective materials and increase ROI. While focused on P-O-P Displays, the learnings are applicable to all in-store marketing communication vehicles.

Thank you to the sponsors of the
2017 Shop! ROI Standards: In-Store Marketing Materials

Shop! Members: Free

Non-Members: $150

2017 Shop! ROI Standards: In-Store Marketing Materials White Paper

The white paper contains excerpts from the 40-page 2017 Shop! ROI Standards for In-Store Marketing Materials document. It includes guidelines for developing in-store marketing materials, improving compliance and calculating ROI. Find actionable insights, case studies, and best practices based on the findings of our recent study. While focused on P-O-P Displays, the learnings are applicable to all in-store marketing communication vehicles.

Thank you to the sponsors of the
2017 Shop! ROI Standards: In-Store Marketing Materials White Paper

ROI Standards: Store Design

2017 Shop! ROI Standards: Store Redesign White Paper

The white paper offers actionable insights, case studies, and best practices based on the findings of our recent studies. The takeaways will help companies justify their investments to create and execute successful store redesign projects that ultimately enhance the retail experience for shoppers.

Thank you to the sponsors of the
2017 Shop! ROI Standards: Store Redesign White Paper

For more information regarding these or other reports, please contact Madeline Baumgartner, Shop! Director of Education & Research at mbaumgartner@shopassociation.org.