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SFERRA Debuts New York Flagship

The store opened its doors Monday, March 27




Photography: Genevieve Garruppo Photography: Genevieve Garruppo

Sferra (New York) has opened a flagship called The Townhouse in New York City’s Flatiron District. The luxury Italian linen and home lifestyle brand opened its doors to customers March 27, according to a press release.

Built in the Italianate style of the 1850s, the 2600-square-foot space showcases all of the retailer’s products including bedding, bath products, loungewear, rugs and accessories. In working with Studio Monteleone & Associates (New York) on the design, Sferra’s main goal was to highlight the brand’s Italian roots in combination with a New York City aesthetic.

“The new Sferra Towhouse offers both our customers and the design community access to the entire world of Sferra in a beautiful home setting. It’s a unique opportunity to experience the craftsmanship, luxury and timeless design that are synonymous with Sferra,” says Michelle Klein, Sferra’s President and CEO.

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