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The Container Store Plans Loyalty Program, New App

The retailer’s CEO said at least 100 new stores are also being planned




The Container Store (Coppell, Texas) is planning to launch a tier-based loyalty program by the end of March, according to Retail Dive and The Container Store’s CEO Satish Malhotra, who revealed the news during a quarter three earnings call Feb. 8.

A new mobile app is also planned and will be unveiled this spring, working to bring customers on-board with the new loyalty program as well as strengthen shopper engagement.

In addition to the loyalty program and app, there are at least 100 new store openings in the works, as well as the potential for a shop-in-shop concept, Malhotra reportedly said during the call.

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