Casper Opens Interactive Shop Concept

DTC mattress brand Casper Sleep (New York) opened its renovated 2700-square-foot shop in Costa Mesa, Calif., after a design inspired by its research and development arm.

Filled with digital screens and interactive materials, the shop interior features the Pillow Lab for guests testing the brand’s pillows and the Snooze Bar – a consultation area to help customers pick products. For an even more personalized touch, the Bedroom DeZzzign Center provides personalized sleep setups based on the customer’s preferences.