Association News

Important Association AnnouncementMay 23, 2022


I hope this message finds you well. In this latest update, I am excited to share that the Shop! Association has officially added Chile to its list of global chapters! As an association, it is our goal to continually expand Shop’s global reach and share our mission of enhancing retail environments and experiences for consumers worldwide. We are excited to have Chile join our growing network!

The Shop! Chile chapter will be headed up by the newly appointed co-managing directors, Gonzalo Cerda and Sebastian Villaloblos Moltedo! Combined, they have 40-plus years of experience in marketing and retail and a shared passion and dedication to the industry. I’d like to extend a warm welcome to them both and wish them much success with the new chapter! I encourage you to reach out to them too and share your well wishes and support. They can be reached at [email protected] and [email protected].

The mission of Shop! Chile will be to build a retail execution ecosystem that benefits consumers and shoppers by providing knowledge and best practices for retailers, the industry, commerce and service companies, and by becoming a resource in the country. The chapter will also focus on promoting the business of the sector and ensuring best practices, ethics and transparency of the Association.

For more information on the launch of Shop! Chile, read the full press release here.

We are excited to see what’s to come for Shop! Chile and are here to support them in their launch. Congratulations to all who are involved in this new development. Please keep reading below for more Shop! happenings and announcements.

[email protected]

Important Association AnnouncementMarch 31, 2022

Dear members,

I hope all is well! I wanted to reach out and share a few updates regarding the latest association happenings. As you know, the inaugural Shop! MarketPlace trade show was slated for this May; however, in an effort to produce the best possible trade experience for Shop! Association members, attendees, and to better serve the industry, Shop! MarketPlace will be rescheduled for spring of 2023. This change will ultimately allow more time for our exhibitors, partners, and internal event teams to plan a truly curated experience for everyone.

We have had a tremendous number of conversations with current and prospective exhibiting members who would prefer more time to prepare their booth experiences so they can fully support the creative requirements of Shop! MarketPlace. Contributing to the decision to move MarketPlace to April 2023, our industry is navigating ongoing supply chain issues, making it difficult, if not impossible, for several of our exhibitors to secure the materials and products they need to prepare for the show this year.

Shop! Association is determined to create a unique trade show experience where retail brands and all stakeholders can participate in an industry show that delivers ideas, knowledge, product showcases, and networking opportunities in a can’t-miss event. We look forward to hosting you April 25-27, 2023, at the Palmer Events Center in Austin, TX. Please save the date and we hope to see you there!

Also, stay tuned for updates on these upcoming 2022 Shop! events and initiatives:

  • New Shop! Committee Activation, April 2022
  • A New Online Member Platform, May 2022
  • Updated Shop! Website, May 2022
  • Design Awards Celebration, May 2022
  • New Member Newsletter, May 2022
  • Live OMA Awards Celebration, June 2022
  • Shop! Ideation, October 2022

If you have any questions or concerns, please do not hesitate to reach out to me directly. Thank you for your understanding and continued support. Keep reading below for additional Shop! announcements.

[email protected]

An Update from Shop’s Executive DirectorMarch 3, 2022


I hope your week is off to a great start. As we move into a new month, I wanted to share a brief update on some exciting Shop! happenings that are taking place in the upcoming weeks. For the first time, we will be hosting virtual members-only Town Hall meetings. Hosted on Zoom, these Town Halls will give members a unique opportunity to tune in live for important association announcements. I am very excited to finally unveil our latest initiative, the new Shop! “Pillars,” as well as share the launch of Shop’s new Committee program, plus so much more. Our North American members will meet on Thursday, March 10 at 12:00 PM ET. Save the date and sign up here – you won’t want to miss it! A separate Town Hall will be held for our global members (outside U.S./Canada) on Friday, March 11 at 7:00 AM ET to discuss Shop’s global strategic plan. Register for the Global Town Hall here.

In addition to the Town Hall virtual meet-ups, the Shop! team is currently crafting outstanding programs for two in-person industry events in 2022. As you plan your travel schedule for the year ahead, be sure to save the date for Shop! MarketPlace (May 24-26 in Austin, TX) and Shop! Ideation (October 23-25 in Columbus, OH). Registration is now open for MarketPlace – See below to learn more and grab your ticket!

Lastly, I wanted to share a quick update on Shop’s awards programs. We are now accepting entries for the 64th annual Outstanding Merchandising Achievement (OMA) Awards. Download the entry kit below and submit your displays for the Marketing at Retail Industry’s most prestigious, largest and longest-running awards contest. Additionally, an esteemed panel of judges are currently reviewing the entries for Shop’s annual Design Awards. Our 2021 winners will be announced and celebrated at Shop! MarketPlace during a special program on Wednesday, May 25.

Keep reading below for additional details on upcoming Shop! initiatives and events and be sure to register for next week’s Member Town Hall. I look forward to the opportunity to “meet” all of you! Also, feel free to reach out to me directly if you’d like to connect one-on-one. I’d love to chat and hear what’s on your mind.

[email protected]

Greetings to all as we begin 2022!February 15, 2022

I hope the year has started out well for you, and I wish all members good health in the year to come. There’s a lot of exciting initiatives happening with Shop!, and I can’t wait to unveil them for you in the coming months. For now, below is a brief update to keep you posted on the direction we’re headed for 2022.

Since moving into this role last fall, it’s been an ongoing whirlwind of activity. Amidst kicking off Shop! Ideation in November, we were assessing every platform that powers the Shop! “engine” and all the member benefits. We made some fixes and discovered opportunities and fresh ideas – all with a focus on how Shop! can provide valuable, useful tools to support member organizations.

We are excited to announce our biggest initiative yet, the launch of Shop! MarketPlace 2022, taking place May 24-26 in Austin, TX. An exquisitely edited trade experience, the event is tailored for retail creators seeking the latest curated products and services impacting the future of the in-store experience. Registration is now live and free to eligible Shop! members. Manufacturers and suppliers interested in exhibiting can choose from several booth sizes and packages to meet their company’s unique budget and goals. Learn more at

Keeping in step with the transformation of retail, Shop! has been rethinking the association’s offerings and listening to members like you. We just signed with a new partner who will be hosting a customizable online community for members to meet, collaborate and share ideas — on any device and from anywhere on the planet. A hub for all things Shop!, the platform includes a gamification component, online learning, video conferencing, a supplier and member directory, meeting rooms and chatting features. Stay tuned for the official launch this May.

In future updates I’ll unveil the new Shop! Pillars. These strategically defined Pillars will represent the foundation on which we create value and benefits for our members and in turn grow the association. The Pillars will also be an important guide as we work to redefine our councils to encourage more participation and engagement.

Our focus is, and always will be, to elevate the in-store experience while also increasing membership value and supporting the growth and evolution of our industry.

I’m looking forward to increased communication with you as we take this journey together to rethink our Shop! Association. Please feel free to reach out to me at any time. I’d love to hear from you and hear what’s on your mind.


[email protected]