Next year promises to bring a surge of global visitors to the Los Angeles area, and Beverly Hills officials say their city is preparing to cash in on its reputation as a world-class shopping, dining and hospitality destination by adding more high-profile names to its already-stellar lineups in those sectors.
“As we move into 2026, Beverly Hills is ready to welcome the world,” Julie Wagner, CEO of the city’s Conference & Visitors Bureau, said in a news release. “From the FIFA World Cup to the 100th anniversary of Route 66, next year will be a milestone moment to showcase our city’s unmatched hospitality, cultural vibrancy and timeless appeal.”
Here’s what’s coming up in three major sectors within the city:
Rodeo Drive: Dior has just taken the wraps off a flagship designed by Peter Marino that also the brand’s first U.S. dining destination, Monsieur Dior by Dominique Crenn. Located on the third level, it includes a lounge with a bar and a main dining area. Other recent highlights on this famed street include new flagships from GEARYS Rolex and Patek Philippe, and a refreshed Grand Seiko store.
Looking ahead:
• Cartier will unveil a three-story boutique designed to immerse clients in the maison’s heritage.
• Louis Vuitton will open a 45,000-square-foot architectural landmark envisioned by celebrated architect Frank Gehry.
• Bvlgari will debut an expanded and remodeled space.
Beverly Drive has recently become home to flagship investments by L’Agence, Tory Burch and Veronica Beard, along with the relocation of Zadig & Voltaire and a remodel of Maje. In 2026, the street is seeing momentum in athleisure, with G/FORE and Wilson landing there. H&M is also set to join the street’s lineup.
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Restaurants: The city will see an upcoming relocation of the city’s deli, Nate N’ Al’s; the soon-to-open French-Mediterranean concept Azur; and the West Coast arrival of Milanese restaurateur Sant Ambroeus.