Defining the “Next” Normal – Episode #6: An Introspective Look at the Cosmetics Industry During the Time of COVID-19
As consumers and social and travel plans have gone by the wayside. And work has been mainly online. Beauty brands have had to quickly redirect their efforts to show how their products are still relevant. Now, with the majority of the country, beginning the phases of reopening, there are many issues that are coming into play on how to ensure the health and safety of the customers in-store. The cosmetics industry has always relied on makeup professionals, applying makeup as a way to guide customers through their purchases. This is something that is sure to change for the foreseeable future. Listen as our panelists discuss the changes they have seen and how brands, retailers and their suppliers can adjust to these changes.