DTC-to-Physical Spaces: Halara, Twisted Allure

Two retailers that got their starts online are venturing into physical spaces. They are:

Halara (Hong Kong), which has unveiled plans to operate two temporary stores in California: one at The Grove in Los Angeles and the other at the Stanford Shopping Center in Palo Alto. The LA locale will be open April 11-May 26, while the Palo Alto one will operate from April 17-May 26. “Customers will have the chance to participate in engaging fitness events, experience our viral products firsthand, and enjoy exclusive giveaways,” the athleisure brand said in a news release.

And

Twisted Allure (Escondido, Calif.), which will take the wraps off its first brick-and-mortar store on April 12, at the Mershops North County Mall in the hometown of brand founder Lisa Forchette. The store will carry the retailer’s signature line of bath and body products that are a “playful blend of spooky charm and sweet indulgence,” the company said in a news release. The store’s design reflects the brand’s aesthetic, offering “a mash-up of a haunted house and candy shop, filled with color, character and seasonal surprises,” according to the release.