Emotions in Retail: Part 2
July 22, 2019
Y2K Called, It Wants Its Prototype Back: Bringing Stores Into the 21st Century
July 22, 2019
Esports, Gaming and Retail – The Potential for Powerful Convergence

No longer a niche market, the Esports and gaming industry is a worldwide phenomenon that is having an impact on retail via convergence through brand presence and sponsorship. Plus, opportunities abound. Myra Vaughn, MG2, and Daniel Kelley, HyperX, discuss the growth of gaming and e-sports, the profile of gamers, the mainstreaming of gaming and esports, and opportunities for retailers, brands, mall operators and developers in this arena.


Myra Vaughn AIA, LEED AP, Principal in MG2’s Retail Market
Daniel Kelley, Director, HyperX Corporate Marketing