SCHEDULE DETAILS Ideation 2024 Agenda
Stay tuned for more updates on Shop! Ideation 2024 sessions, speakers, and events!
Shop! Ideation Session
Registration Hours
Shop! Ideation Session
Offsite Tour - The National Museum of Toys and Miniatures
Offsite Tour - The National Museum of Toys and Miniatures 5235 Oak St. Kansas City The museum is home to the world’s largest collection of fine-scale miniatures and one of the largest collections of historic toys currently on public display. Arrive into Kansas City early on Monday to come explore the museum with your Shop! peers as a fun, relaxing way to kickoff the start of Ideation 2024. Transportation Provided Buses will depart at 1:00 p.m. from the hotel. Meet the buses on Central Street, located west of the hotel. Transportation back to the hotel will pick up at 3:00 p.m. at the drop location.
Brett Townsend
Opening Keynote: You Are More Than Your Product
When providing your products for retailers, it’s easy for manufacturers to not think of themselves as much more than a product supplier. However, your products are a key part of the shopping process and each of you has a unique value proposition to offer. This keynote will help you think of yourselves as consumer-centric brands, how to position yourselves as such, and how to instill that identity in your organizations.
Keynote Presentation | Bringing “That’s Dazs” to Life With an Artful Häagen-Dazs Redesign
When Häagen-Dazs decided to redefine how to communicate “luxury” to its customers, they turned the creative process on its head. What began as a packaging design overhaul – to inject more personality and artistic flair – grew into a complete 180-degree rebrand, including retail stores, materials, signage, fixture, materials, furniture and more. Attend this session to understand how Chase Design was able to build on the brand’s successful heritage while considering evolving consumer needs. Discover how they were able to extend the redesign across various formats, from standalone shops to indoor and outdoor kiosks. Takeaways: • Learn how to use a brand’s personality to approach a redesign • Discover how similar strategies can be applied to your own company or brand • See how the design was able to be implemented across a range of concepts and formats
Shop! Ideation Session
Networking Reception
Celebrate the start of Shop! Ideation 2024 with drinks and light appetizers during the Evening Welcome Reception.
Shop! Ideation Session
Registration Hours
Shop! Ideation Session
Shop! Morning Breakfast Presentation (All Attendees Welcome)
Marcelo Kertész
Keynote | Manscaped: The Right Tools for the Job
Manscaped is a brand dedicated to providing men the right tools for personal grooming, as well as meeting consumers where they are through its marketing, messaging and brand presentation. Attend this engaging keynote session and give self-checkout a new meaning: Discover how brands with unique marketing and messaging can reach consumers and spread awareness. Understand how to meet your customers where they are and speak their language through touchpoints like grassroots marketing campaigns to in-store displays and everything in between – and learn the difference between “oh” and “ooh.” Key takeaways:
- Learn lessons that can be applied to your own company’s marketing approach
- Discover how unique messaging can make your brand stand apart
- See how other brands are making waves in the retail marketplace
Bevan Bloemendaal
Retail Challenge
Location: Truman Room. (Includes Working Lunch Available for All 12:00 – 1:15 PM) Facilitated by Bevan Bloemendaal, Global Retail Design Leader. Watch what happens when the brightest minds in the retail industry come together to compete head-to-head to solve one of the industry’s toughest in-store challenges. During the Retail Challenge, cross-functional teams are given a creative brief for a consumer experience opportunity [announced on site] and six hours to collaborate, ideate and create a design solution and pitch deck. Harnessing ingenuity, creativity and a disruptive mindset, the teams will pitch their concepts to our panel of judges, who will score them on criteria including level of disruption, experience, emotion, innovation, creativity, business value and overall presentation. Sign up to participate in this collaborative event when you register for Ideation!
Shop! Ideation Session
Retail Challenge Team Presentations + Judges Deliberation
Shop! Ideation Session
Retail Challenge Winner Reception + Dinner
After a full day of collaborating and ideating, we’ll come back together as a group for drinks, dinner and celebrating the 2024 Retail Challenge winning team!
Shop! Ideation Session
IRDC Opening Welcome Reception – Hosted by Visual Elements)
Location: Marriott’s East Tower, Barney Allis Lobby. The party keeps going Tuesday evening with the IRDC Opening Welcome Reception bringing together attendees from both Ideation and the International Retail Design Conference. All Shop! Ideation attendees are invited to join and help us kick off the start of IRDC with drinks and conversations with your fellow retail design professionals.