Why Participate?

Collaborate on a real-life design solution with a trifecta of makers. All stakeholders involved in the in-store experience are here! Converge with retailers, brands, fabricators, designers, creatives and strategists.

• Share Diverse Perspectives. Bring your expertise and viewpoint to the project and help enrich the ideation and problem-solving process.
• Foster Innovation. The challenge creates a unique environment for the exchange of free-flowing ideas that lead to innovative solutions.
• Personal Growth. Participating teammates, coaches and judges have an opportunity to stretch individual thought and creative leadership capabilities.
• Peer to Peer Learning. A chance to learn among others: fabricator to designer, mentor to mentee and mentee to mentor.
• Invaluable Networking. Participants representing every sector of the industry come together to forge new and lasting relationships, share ideas and their “secret sauce” for success.