Monday October 7

Keynote Presentation | Bringing “That’s Dazs” to Life With an Artful Häagen-Dazs Redesign

When Häagen-Dazs decided to redefine how to communicate “luxury” to its customers, they turned the creative process on its head. What began as a packaging design overhaul – to inject more personality and artistic flair – grew into a complete 180-degree rebrand, including retail stores, materials, signage, fixture, materials, furniture and more. Attend this session to understand how Chase Design was able to build on the brand’s successful heritage while considering evolving consumer needs. Discover how they were able to extend the redesign across various formats, from standalone shops to indoor and outdoor kiosks. Takeaways: • Learn how to use a brand’s personality to approach a redesign • Discover how similar strategies can be applied to your own company or brand • See how the design was able to be implemented across a range of concepts and formats