Jon Arriaza
Hailing from Los Angeles, Jon Arriaza is an inspired multidisciplinary designer and creative director with Chase Design Group, a creative agency known for infusing cultural relevance into brands through a commitment to craft, design, and strategic visual storytelling.
Jon's journey began with a relentless pursuit of creativity, fueled by a passion for exploring the intersection of design, culture, and human experience. His versatility and ingenuity have allowed him and the team at Chase to leave a mark across diverse industries, from the realm of entertainment to the dynamic world of consumer packaged goods (CPG), where they have partnered with iconic brands to reimagine their brand personality and carve out a niche in the ever-evolving market landscape. Whether he's revamping packaging designs, or spearheading comprehensive brand overhauls and environments, Jon and the team at Chase bring a unique blend of artistry and strategic insight to every project.
Monday October 7
Keynote Presentation | Bringing “That’s Dazs” to Life With an Artful Häagen-Dazs Redesign
When Häagen-Dazs decided to redefine how to communicate “luxury” to its customers, they turned the creative process on its head. What began as a packaging design overhaul – to inject more personality and artistic flair – grew into a complete 180-degree rebrand, including retail stores, materials, signage, fixture, materials, furniture and more. Attend this session to understand how Chase Design was able to build on the brand’s successful heritage while considering evolving consumer needs. Discover how they were able to extend the redesign across various formats, from standalone shops to indoor and outdoor kiosks. Takeaways: • Learn how to use a brand’s personality to approach a redesign • Discover how similar strategies can be applied to your own company or brand • See how the design was able to be implemented across a range of concepts and formats