Marcelo Kertész
Tuesday October 8
Keynote | Manscaped: The Right Tools for the Job
Manscaped is a brand dedicated to providing men the right tools for personal grooming, as well as meeting consumers where they are through its marketing, messaging and brand presentation. Attend this engaging keynote session and give self-checkout a new meaning: Discover how brands with unique marketing and messaging can reach consumers and spread awareness. Understand how to meet your customers where they are and speak their language through touchpoints like grassroots marketing campaigns to in-store displays and everything in between – and learn the difference between “oh” and “ooh.” Key takeaways: <ul> <li>Learn lessons that can be applied to your own company’s marketing approach</li> <li>Discover how unique messaging can make your brand stand apart</li> <li>See how other brands are making waves in the retail marketplace</li> </ul>