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Marcelo Kertész

Chief Marketing Officer, Manscaped
Marcelo Kertesz's career spans across advertising, politics, branding, and product design. With a background in award-winning advertising in Brazil, Marcelo transitioned into electoral marketing, spearheading successful campaigns across five countries and contributing to victories in six out of seven presidential elections. His trajectory encompasses advertising, branding, product design, and marketing, underscored by both effective results and recognition from prestigious awards like Cannes' Lions, Clios, IDSA, and Fast Company's Innovation by Design. Currently serving as the Chief Marketing Officer at Manscaped in Southern California, Marcelo oversees various teams, leveraging his diverse expertise. His journey reflects a steadfast commitment to creative and strategic excellence across all facets of communication development.
9:15 – 10:00 AM

Tuesday October 8

Keynote | Manscaped: The Right Tools for the Job

Manscaped is a brand dedicated to providing men the right tools for personal grooming, as well as meeting consumers where they are through its marketing, messaging and brand presentation. Attend this engaging keynote session and give self-checkout a new meaning: Discover how brands with unique marketing and messaging can reach consumers and spread awareness. Understand how to meet your customers where they are and speak their language through touchpoints like grassroots marketing campaigns to in-store displays and everything in between – and learn the difference between “oh” and “ooh.” Key takeaways: <ul> <li>Learn lessons that can be applied to your own company’s marketing approach</li> <li>Discover how unique messaging can make your brand stand apart</li> <li>See how other brands are making waves in the retail marketplace</li> </ul>