Make Your MaRC

The Shop! MaRC Program is the industry’s only globally recognized credential that keeps retail individuals current on retail environments and experiences. The program distinguishes those industry members who have demonstrated their knowledge of the research, design, build, execution, and evaluation of retail environments and/or in-store marketing materials.

Defining MaRC

The MaRC program is based on the MaRC Exam Prep Book; this textbook, authored by subject matter experts, details the best practices for the activities that drive shopper purchases at retail. While the career paths of MaRC candidates may be diverse, ranging from sales to purchasing, store planning, shopper marketing, and more, a foundational knowledge of “how the industry works” is essential to each, and a common technical vocabulary facilitates communication among them.

The Certification Process
The certification process involves independent study of the 2019 MaRC Exam Prep Book followed by a written exam based on the book.

Prepare for the Exam

  • Purchase and download the 2019 MaRC Exam Prep Book. ($125 for Shop! members, $150 for non-members)
  • To help you prepare for your exam, Morgan International had developed self-study packages for the 2019 Edition MaRC Exam. You can access them at

Register to take the Exam

Register for the exam. ($275 for Shop! members, $350 for non-members). After you have submitted your payment, the Shop! Education Manager will contact you to schedule your exam window. You will have one year to take the exam. The exam is offered in February, May, August, and November.

Please download the MaRC Candidate Handbook for more detailed information about the MaRC application process.

Group-rate discounts are available to companies who register five or more candidates. Download the MaRC Group Registration form for details.

About the Exam

The MaRC certification exam includes 100 questions based on the content of the 2019 edition MaRC Exam Prep book. The Exam Content Outline is distributed equally among five domains of Research, Design, Build, Execute, and Evaluate.

The exam is closed-book and two-hours in length. Once you’ve registered for the exam and confirmed your exam window dates with Shop!, you may login to the ProctorFree system to take your exam at any time during your assigned exam window. Your computer must meet ProctorFree’s “system check” requirements, including an onboard camera and microphone.

For more information about the online exam session regulations and requirements, please download the document, “Taking your MaRC Exam.

Why Become Certified?

MaRC Recertification Process

Already MaRC Certified? Click here for the MaRC Recertification Process and to submit a summary of your earned PDUs.

MaRC Frequently Asked Questions

Read the frequently asked questions (FAQs) about MaRC Certification.

The MaRC certification is a culmination of my professional experience in such a dynamic environment. Personally, it has assisted in building my brand within the organization and professionally, this serves as an extension of my knowledge, expertise, and willingness to adapt to the ever-changing marketing-at-retail landscape and shopper behaviors.

Tracey Dougherty


We value the MaRC program as a part of our career development program. To advance at Rapid and to provide the greatest value to our clients, we encourage our employees to prepare for and pass the MaRC as it confirms our understanding of all aspects of in-store marketing.

Peter Kornhaber

Rapid Displays


For questions regarding the program, textbook or credentialing process, please contact

Leo van de Polder, MaRC | Global Development Director

 [email protected]