MasterClass: Strategic Retail Innovation: Building Consumer Connections With ‘Physical-Digital-Human’ Experiences

MORE THAN EVER, retailers are being tasked with meeting elevated consumer expectations driven by technology, transforming every point of engagement into a potential purchase opportunity. Amidst this new challenge, however, lies promising opportunities for strategic retail innovation and reinvention. Through connected “physical-digital-human” experiences, brands can communicate unique values in a way that is relatable to customers’ needs, influence purchasing decisions and forge life-long relationships.