Webinars
MasterClass: Strategic Retail Innovation: Building Consumer Connections With ‘Physical-Digital-Human’ Experiences
Angela Gearhart, Founding Partner at MediaMaxx and Executive Practice Director at AAG Consulting Group, shares a step-by-step approach to solving the customer journey challenge, offering a comprehensive playbook for success
MORE THAN EVER, retailers are being tasked with meeting elevated consumer expectations driven by technology, transforming every point of engagement into a potential purchase opportunity. Amidst this new challenge, however, lies promising opportunities for strategic retail innovation and reinvention. Through connected “physical-digital-human” experiences, brands can communicate unique values in a way that is relatable to customers’ needs, influence purchasing decisions and forge life-long relationships.
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