Pearle Vision Unveils New Retail Design

Pearle Vision (Mason, Ohio) has taken the wraps off its new store design. The updated look is “delivers an engaging and personalized patient journey, while also streamlining operations for optometrists to improve efficiency, drive sales and foster long-term patient loyalty,” the eye-care franchisor said in a news release.

“Today’s consumers demand more from their eye care experience and at Pearle Vision, we’re proud to set a new industry benchmark,” said Gunjan Kumar, President of Pearle Vision and Retail License Brands. “We actively engage with our patients and optometrists, whose insights are essential to shaping every aspect of our brand and new store layout. Their feedback drives our innovation, informs our strategy, and fuels our momentum. This is an exciting chapter for Pearle Vision, and we’re committed to elevating the standard of care across the optical sector.”

Specific elements of the new-look optical store include sleek, trend-forward eyewear displays; zoned spaces to streamline the exam-to-retail experience; and enhanced lighting and natural finishes. The exam rooms, meantime, feature advanced technology that “ensures excellence in clinical care and patient encounters, reduced wait-times, and overall greater efficiency,” the release notes.

Thus far, the new design has not been built out at a franchise location. Pearle Vision, established by Dr. Stanley Pearle in 1961 and now part of EssilorLuxottica, currently operates 560-plus franchise locations.