Shop! MarketPlace 2025 Presents the Most Acclaimed Awards in the Marketing at Retail Industry

[MONTCLAIR, NJ] – The newest standards of in-store merchandising displays have been set.

During a live awards ceremony at Shop! MarketPlace in Charlotte, NC on April 9, Shop! Association announced the winners of the 2025 Outstanding Merchandising Achievement (OMA) Awards.

As the retail industry’s most prestigious and longest-running awards contest, the OMA Awards recognize excellence in merchandise displays across various product-and-retail-based categories.

“The OMA Award winners remind us that when passion meets innovation, the boundaries of what’s possible in merchandise display are redefined,” said Krystal Garcia, VP of Marketing, SmartWork Media.

The panel of judges examined over 200 merchandise display entries competing for gold, silver and bronze positions in 22 categories, a new Path Zero Sustainability Innovation award, as well as the most coveted Display of the Year award. Judging criteria was based on strategic intent, excellence in design, creativity, original use of materials, effective use of space and quality of execution.

The 2025 Shop! OMA Awards were presented to the following winners:  

Display of the Year  

• Permanent: Amazon Alexa SuperTable, DARKO w/Co-Entrant Lynx Innovation

• Temporary: Apparel & Accessories Women’s Swim, Great Northern Corporation

Creative Award Winners

• Permanent: Brizo Place and Learn, Outform
• Temporary: Quip 360 End Cap, Smurfit WestRock

Budget Award Winners

• Permanent: Naturella Thalia Floor Display, DISEKO SOLUCIONES S.A. DE C.V.
• Temporary: Mars Respawn Gum & Mints 7-Eleven New Product Launch Display, International Paper

Sustainability Award Winners

• Permanent: Reese’s Spinner Display, Unified Resources in Display
• Permanent: Sherwin-Williams Designer Color Collection, Innovative Marketing Solutions, Inc.
• Permanent: Clarins Skincare GTU & Bars, EDA America Retail Merchandising Solutions  
• Permanent: Starbucks Tasting Table with Riser, Middlestreet Graphics  
• Temporary: McCormick Holiday House, Smurfit WestRock  
• Temporary: Prada Holiday Display, The Bernard Group  
• Temporary: Lunar New Year Dragon Pallet Display, BAY CITIES  
• Temporary: Irish Spring Body Wash Twin Pack (Costco) EcoPackLock™, Hughes Decorr 

Gold Award Winners

Product-Based Categories  

Special Categories

Digital Interactive
Permanent: Amazon Alexa SuperTable, DARKO w/Co-Entrant Lynx Innovation

Retail-Based Categories  

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“We’re incredibly proud that Shop! MarketPlace — a trade show focused on delivering the most innovative retail products and solutions — can celebrate some of the most inventive merchandising displays in the world,” said Murray Kasmenn, Executive Director of Shop! Association. 

For a full list of the 2025 Shop! OMA Award winners, visit shopassociation.org/awards.  

About Shop! Association
Shop! Association (shopassociation.org) is the global retail trade association dedicated to elevating the In-store experience and is the catalyst for progressive evolution in retail. Shop! represents companies and affiliates worldwide from 25 countries. The association brings value to the global retail marketplace through connecting, networking, research and education programs, events and industry awards while also offering business-focused content, support and resources to retailers, brands, designers, producers and suppliers throughout the industry.

About SmartWork Media
SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+, VMSD, Signs of the Times, Big Picture, Screen Printing and Global Cannabis Times, as well as their respective websites and events — The INSTORE Show, IRDC, Shop! MarketPlace and the Garden Center Show. Learn more at smartworkmedia.com.