Storedits [stor-ditz] is an analytical qualitative survey (or store audit) of a retail space. The report targets specific areas to identify trends and understand how displays and promotional messaging are being used in different retail channels and across different countries. Shop! is working with POPAI UK & Ireland and a number of other POPAI Chapters, which are part of the Shop! Global Network, to carry out the audits.
Storedits 2019: Skin Care, Make-up and Cosmetics Report
Hear the international perspective on the results and benefits of this annual research study managed by Shop affiliate POPAI UK & Ireland. Discussing the program is the organization’s director general Martin Kingdon. Martin is joined by Shop! global development director Leo van de Polder, Peter Simek from POPAI Central Europe, and Zita Watkin of POPAI Australia and New Zealand.
The report brings together the findings from audits to help increase our understanding of the skin care, make-up & cosmetics sector across Europe and the United States, provide a snapshot of skin care, make-up & cosmetics stores and assess them for elements such as store windows, entrance areas, and in-store navigation and POP.
The total global cosmetic products market, which includes hair care, oral and fragrances, was valued at USD 532.4 billion in 2017. This burgeoning market is expected to reach a market value of USD 805.6 billion by 2023. The study results reveal contributions from global Shop! members to the growth of this market through innovative displays and marketing.
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Storedits: Consumer Electronics
The report brings together the findings from audits to help increase our understanding of the consumer electronics sector across Europe and the United States, provide a snapshot of consumer electronic stores, and assess them for elements such as store windows, entrance areas, and in-store navigation and POP.