Victoria’s Secret Unveils Miami Beach Flagship

Victoria’s Secret & Co. (Reynoldsburg, Ohio) has opened a new flagship store in Miami Beach. That announcement was made by property owner ALTO Real Estate Funds, which said in a news release that the 7500-square-foot store marks “a bold new chapter for the iconic brand.” (Design details on the space’s interior were not immediately available from the retailer.)

The lingerie brand has moved from an existing store nearby to the new one on Lincoln Road, a high-profile shopping hub consisting of several blocks of a pedestrian-only street lined with shops. As part of that process, Victoria’s Secret secured a 12-year lease with ALTO, which bought the property four years ago, during the height of the pandemic.

“Today, with Victoria’s Secret anchoring the location, the property reflects the corridor’s resurgence and long-term growth,” the ALTO release said. “The flagship’s opening follows six months of extensive preparations and represents a major milestone for both the retailer and Miami’s vibrant shopping district.”