2024 Shop! Ideation Agenda
MONDAY, OCTOBER 7
| 12:00 – 5:00 PM | Registration Hours |
| 4:00 – 4:45 PM | Opening Keynote: You Are More Than Your Product When providing your products for retailers, it’s easy for manufacturers to not think of themselves as much more than a product supplier. However, your products are a key part of the shopping process and each of you has a unique value proposition to offer. This keynote will help you think of yourselves as consumer-centric brands, how to position yourselves as such, and how to instill that identity in your organizations. Speaker: Brett Townsend, SVP of Strategy at Quester Strategy |
| 5:00 – 5:45 PM | Keynote Presentation | Bringing “That’s Dazs” to Life With an Artful Häagen-Dazs Redesign When Häagen-Dazs decided to redefine how to communicate “luxury” to its customers, they turned the creative process on its head. What began as a packaging design overhaul – to inject more personality and artistic flair – grew into a complete 180-degree rebrand, including retail stores, materials, signage, fixture, materials, furniture and more. Attend this session to understand how Chase Design was able to build on the brand’s successful heritage while considering evolving consumer needs. Discover how they were able to extend the redesign across various formats, from standalone shops to indoor and outdoor kiosks.Takeaways:
Speakers: |
| 6:00 – 8:00 PM | Networking Reception |
TUESDAY, OCTOBER 8
| 7:00 AM – 5:00 PM | Registration Hours |
| 7:30 – 9:00 AM | Shop! Morning Breakfast Presentation (All Attendees Welcome) |
| 9:15 – 10:00 AM | Keynote Speaker – TBA |
| 10:00 AM – 4:30 PM | Retail Challenge (Includes Working Lunch Available for All 12:00 – 1:15 PM) Facilitated by Global Retail Design Leader Bevan Bloemendaal. Watch what happens when the brightest minds in the retail industry come together to compete head-to-head to solve one of the industry’s toughest in-store challenges. During the Retail Challenge, cross-functional teams are given a creative brief for a consumer experience opportunity [announced on site] and six hours to collaborate, ideate and create a design solution and pitch deck. Harnessing ingenuity, creativity and a disruptive mindset, the teams will pitch their concepts to our panel of judges, who will score them on criteria including level of disruption, experience, emotion, innovation, creativity, business value and overall presentation. Sign up to participate in this collaborative event when you register for Ideation! |
| 4:30 – 6:15 PM | Retail Challenge Team Presentations + Judges Deliberation |
| 6:30 – 8:30 PM | Retail Challenge Winner Reception + Dinner |
| 8:30 – 10:00 PM | Shop! Ideation & IRDC Evening Celebration (Location TBA – Hosted by Visual Elements) |
Interested in sponsoring Ideation? Email Dina.Meindl@shopassociation.org.
Thank You to Our Sponsors!
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