Omnichannel retailer and furniture design company Ballard Designs (Atlanta) has entered the Columbus, Ohio, market in the region’s high-profile Easton shopping area. The 12,000-square-foot store is situated between Easton Loop West and Morse Crossing. In addition, Ballard sister brand, Frontgate, will soon open next door in a free-standing building.
“We’ve wanted to open a retail location in Columbus for a long time,” says Dominic Milanese, VP of Retail for Ballard Designs. “Thanks to our website and catalog, Ballard already has a loyal following in this region, so when the opportunity came to design and build a gorgeous new store near the Easton shopping district, we jumped in.”
The light-filled showroom showcases Ballard’s upscale home furnishings, interior décor, home accents and fully decorated room vignettes.
The Columbus location is part of the 40-year-old brand’s ongoing retail expansion. Ballard has operated an outlet store in West Chester Township, Ohio (near Cincinnati) since 2000.
Ballard is part of Qurate Retail Group, which also includes QVC, HSN, Frontgate, Garnet Hill and Grandin Road.