Shop! Ideation 2024 includes one and a half days of collaboration, education and building important industry connections with leading producers, suppliers, designers, brand owners and retail professionals.
This year’s education program will feature thought-provoking keynotes, general sessions and ample time for networking – and of course the highly-anticipated Retail Challenge is back again! The all-day challenge brings together some of the brightest minds in the retail industry to compete head-to-head in an interactive onsite design project.
Learn more here about this year’s challenge and our featured brand:
Come for the industry connections, the collaboration and sharing of big ideas and to learn how the Shop! Association and its members support and drive our industry forward.
Spend 1.5 days collaborating and connecting with in-store experience professionals representing every sector of our industry.
This year’s conference program will leave attendees feeling inspired and full of fresh ideas and new insights to bring back to their teams and apply to projects.
Add your creative zing during the on-site Retail Challenge. This immersive experience allows you to stretch your individual thought and creative capabilities.
Shop! Ideation brings the industry back together again. Outside of conference hours, there’s ample time for attendees to mix and mingle during the Welcome Reception and Retail Challenge Winner Reception & Dinner, plus the Shop! Ideation + IRDC Evening Celebration.
Chief Marketing Officer, Manscaped
Marcelo Kertesz's career spans across advertising, politics, branding, and product design. With a background in award-winning advertising in Brazil, Marcelo transitioned into electoral marketing, spearheading successful campaigns across five countries and contributing to victories in six out of seven presidential elections. His trajectory encompasses advertising, branding, product design, and marketing, underscored by both effective results and recognition from prestigious awards like Cannes' Lions, Clios, IDSA, and Fast Company's Innovation by Design. Currently serving as the Chief Marketing Officer at Manscaped in Southern California, Marcelo oversees various teams, leveraging his diverse expertise. His journey reflects a steadfast commitment to creative and strategic excellence across all facets of communication development.
Designer and Creative Director, Chase Design Group
Hailing from Los Angeles, Jon Arriaza is an inspired multidisciplinary designer and creative director with Chase Design Group, a creative agency known for infusing cultural relevance into brands through a commitment to craft, design, and strategic visual storytelling.
Jon's journey began with a relentless pursuit of creativity, fueled by a passion for exploring the intersection of design, culture, and human experience. His versatility and ingenuity have allowed him and the team at Chase to leave a mark across diverse industries, from the realm of entertainment to the dynamic world of consumer packaged goods (CPG), where they have partnered with iconic brands to reimagine their brand personality and carve out a niche in the ever-evolving market landscape. Whether he's revamping packaging designs, or spearheading comprehensive brand overhauls and environments, Jon and the team at Chase bring a unique blend of artistry and strategic insight to every project.
SVP of Strategy, Quester Strategy
Brett is SVP of Strategy at Quester Strategy and Insights and has had a successful career of generating sizable revenue on both the corporate and agency sides of consumer insights. He has worked in domestic and global branding and innovation for major brands like Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s. His work has led to successful innovations, brand extensions, product improvements, and marketing campaigns worth tens of billions of dollars globally. He has led insights teams at PepsiCo, Electrolux, and Lowe’s and he has worked across all major industries like FMCG, retail, food & beverage, durable goods, restaurants, and clothing. He served on the board of directors for the U.S. Insights Association, acting as chairperson in 2022. He has a passion for teaching, guest speaking at over 15 universities and coaching Junior Olympic volleyball for 10 years. He is from Austin, Texas and currently resides in Charlotte, North Carolina.
Stay tuned for more updates on Shop! Ideation 2024 sessions, speakers, and events!
Shop! Ideation Session
When providing your products for retailers, it’s easy for manufacturers to not think of themselves as much more than a product supplier. However, your products are a key part of the shopping process and each of you has a unique value proposition to offer. This keynote will help you think of yourselves as consumer-centric brands, how to position yourselves as such, and how to instill that identity in your organizations.
Brett Townsend
When Häagen-Dazs decided to redefine how to communicate “luxury” to its customers, they turned the creative process on its head. What began as a packaging design overhaul – to inject more personality and artistic flair – grew into a complete 180-degree rebrand, including retail stores, materials, signage, fixture, materials, furniture and more. Attend this session to understand how Chase Design was able to build on the brand’s successful heritage while considering evolving consumer needs. Discover how they were able to extend the redesign across various formats, from standalone shops to indoor and outdoor kiosks. Takeaways: • Learn how to use a brand’s personality to approach a redesign • Discover how similar strategies can be applied to your own company or brand • See how the design was able to be implemented across a range of concepts and formats
Shop! Ideation Session
Shop! Ideation Session
Manscaped is a brand dedicated to providing men the right tools for personal grooming, as well as meeting consumers where they are through its marketing, messaging and brand presentation. Attend this engaging keynote session and give self-checkout a new meaning: Discover how brands with unique marketing and messaging can reach consumers and spread awareness. Understand how to meet your customers where they are and speak their language through touchpoints like grassroots marketing campaigns to in-store displays and everything in between – and learn the difference between “oh” and “ooh.” Key takeaways:
Marcelo Kertész
Shop! Ideation is a wonderful opportunity to showcase your company and enhance your reputation as a source of retail expertise. Download the 2024 Prospectus below to learn more. For sponsorship-related inquires, please contact Dina Meindl.
Nearby Airports:
Kansas City International Airport
Charles B Wheeler Downtown Airport
Local Shuttle: Complimentary
Train Station: Amtrak
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Want to learn more about membership in the Shop! Association? Visit our website at shopassociation.org or email Dina Meindl at dina@shopassociation.org.