Luxury retailer Neiman Marcus (Dallas) announced it will display a women’s ready-to-wear line created by Ferragamo’s new Creative Director Maximilian Davis at pop-ups in seven of its stores.
The installations will feature store windows and visual displays featuring Ferragamo’s new red Pantone color across varying interpretations. The shoppable installations showcase items in vitrines filled with sand dyed in Ferragamo red.
“As a global leader in the luxury industry, Ferragamo is one of our longstanding brand partners and it’s exciting to see Maximilan’s new creative direction for the house,” Neiman Marcus Chief Merchandising Officer Lana Todorovich said in a news release. “We believe our customers will be instantly drawn to this playful and elegant collection across multiple categories, including the launch of women’s ready-to-wear.”
The relationship between Neiman Marcus and Ferragamo dates back over 50 years. Through the category expansion, Neiman Marcus will have six exclusive men’s and women’s looks from the Spring/Summer 23 collection, and a selection of wholesale exclusive handbags.
Davis’ debut collection shows his vision for the house, which recontextualizes – for the modern era – Ferragamo’s longstanding relationship with Hollywood. The collection is imbued with an atmosphere of ease and sensuality, thematically tying the idea of a sunrise’s symbolic clean slate to a sunset’s glowing familiarity, he says.
“The sand relates to Ferragamo, to Hollywood, to the ocean – but also to me, and to my own DNA,” explains Davis. “To what the sea means to Caribbean culture: a place where you can go to reflect and feel at one. I wanted to show that perspective, but now through the Ferragamo lens.”