Jordan Brand has launched its Jordan World of Flight retail concept in Milan. The 3900-square foot destination is on Via Torino, a popular retail destination in the Italian city.
“World of Flight is the future of Jordan retail: a destination to celebrate the legacy and future of basketball culture,” parent company Nike said in a news release.
The new Milan store is grounded in its surrounding community, incorporating the work of local artists and creators and using local materials in its buildout, its backers say.
The store carries Jordan Brand footwear and apparel for men, women and kids. It offers access to new products, as well as customizable product offerings, digital pickup experiences, and Nike Member–only events, such as elevated SNKRS pickup experiences. The store also features a private, semi-circular Member’s Lounge, which features a leather sectional couch lining its wall that’s surrounded by Michael Jordan memorabilia and photographs.
Information on future rollout plans for the World of Flight brand were not immediately available.