2022 Shop! Ideation Agenda

Register today for Shop! Ideation and Join Us in Columbus!

Review the agenda below and check back on this page often for program updates and speaker additions! 



10:00 AM – 6:00 PM – Registration Hours

12:00 PM – 2:00 PM – Board of Directors Meeting (w/ lunch – Invitation Only) 

2:30 PM – 3:30 PM – Opening Keynote

3:45 PM – 4:15 PM
General Session: Space + Place: The New Intersection of Consumer Micro and Macro Experiences
Robyn Novak, Executive Director Strategy & Development, AGAR

Today’s consumer landscape lies at the intersection of Retail, Hospitality, Experience + Commerce. No longer confined to traditional walls of bricks and mortar, it is a symbiotic relationship where digital and physical lines are blurred, and retail experiences are now defined by space and place driving commerce. Coming out of the last three years, consumer consideration is changing the experiential landscape in terms of expectations. These new consumer mindsets are redefining desired connectivity with brands at micro and macro scales, and resonating experiences will look, feel, and immerse with consumers differently resulting in a new more organic platform for experiences: space + place.

4:30 PM – 5:15 PM
General Session: Visualization: How to Make Money, Save Time, and Build Consensus by Selling Digital Magic
Brian Weltman
, Director of Interiors & Experience, Ensemble Business Group and Brian Dyches, Principal, Founder, Ensemble Business Group

The days of waiting weeks for renderings – often with misapplied scale, bad color rendition and mismatched materials – is happily over for the design industry. Today, it’s all about “real time” and that simply means “patience” now translates to minutes instead of days. In this session, attendees will discover the latest software tools and learn how to take almost any drawing file and turn it into AR or VR experiences in the blink of an eye. Learn why clients who are given choices in a live session feel more connected to the design and merchandising scenarios; understand how the metaverse is now coming into play to help your brand move into the NFT realm … and discover why visualization isn’t just another pretty picture.

5:30 PM – 6:30 PM – Welcome Reception




8:00 AM  –  5:30 PM – Registration Hours

8:00 AM  –  9:30 AMBreakfast & Shop! Association Members Meeting

8:00 AM  –  9:30 AMGlobal Leaders Breakfast 

10:00 AM  – 11:00 AM
Opening Keynote: Myth or Reality: The state of Retail and the US Economy
Sarah Quinlan, Founder & Managing Director, SAQ Economic Advisory LLC

This must-hear keynote presentation will lead attendees through a deep dive into the state of the retail industry and the US economy.

11:15 AM  –  12:00 PM
General Session: Retail Redesign:  A New Approach to Improving the Consumer Experience
Amber Bazdar, Director, Global Retail Design, Timberland, a VF Company and Scott Carter, SVP, Sales and Marketing, In-Store Experience

Imagine this: A big volume store in a high-profile area, profitable and seems to be working.  But is it?  If it’s working, do you fix it? As retail environments get more and more competitive, retailers must reinvent in creative ways to improve the consumer experience.  In this session, attendees will learn how a successful brand took a new approach to retail redesign – breaking through challenging barriers to launch an experience that includes dimension, interactive touchpoints, and bold imagery.  With a less-is-more approach, discover how to think in a creative and strategic way to push the boundaries of your brand’s business.

12:00 PM  –  1:30 PM Networking Lunch + Roundtable Discussions

1:30 PM  –  2:15 PM
General Session: The Native Digital Revolution: Inside the Mind of Your Gen Z Employee
Hannah Grady Williams, The Gen Z CEO Advisor, Analog Academy and author of A Leader’s Guide to Unlocking Gen Z

Get ready to explore the biggest marketing and employment shift of 2022: The Native Digital Revolution. In this gamified session, attendees will journey into the mind of the Gen Z generation. You’ll discover how this generation works, thinks, and plays starting from an entirely different point of view than Native Analogs, to help you modernize your workplace for the future of work.  Key takeaways include: 1) Experience an assessment to discover if your talent strategy has kept up with Native Digitals as a live poll during the event. 2) Get inside the mind of your Gen Z staff to learn how we approach careers. 3) Learn simple ways you can shift your strategy to speak Gen Z’s language. 4) Be inspired to think differently about the world of how humans will work, play, and think so that your business remains relevant in the coming years.

2:30 PM  –  3:15 PM
General Session: Interactive Panel | Sustainability at Retail: How Retailers Create Social, Environmental and Cultural Innovations
Moderator: Martin Kingdon, Insights and Sustainability Director, POPAI, U.K. & Ireland, part of the Shop! Global Network | Panelists: Ken Nisch, Chair, JGA; Co-Author of “Sustainability for Retail,” Jessy Stamates, formerly of P&G; Founder, Outpace LLC and Christopher Brandewie, VP, Store Planning, Design and Merchandising Implementation, Kroger

Sustainability practices at retail are evolving at a dizzying pace, with a flux of in-store applications, recycled/upcycled materials, tech-driven solutions and more. And with the retail industry being the source of 10 percent of the world’s carbon emissions, sustainability is remaining an important, top-of-mind issue for consumers and companies alike. In this general session, attendees will hear from a panel of retail and design experts who have been on the frontlines; learn more about the growing popularity of the “resale, reuse and remake” movement, and gain insight on better decision-making when it relates to sustainability – for yourself, your company, and the environment at large.

3:30 PM  –  4:30 PM
Closing Keynote: Test & Learn: The Importance of Iteration for Excellence
Amanda Seevers, Senior Director, Strategy & Insights, WD Partners, Jody Wasbro, SVP of Strategy & Experience Design, WD Partners and Brendin King, Director of Analytics & Operations, Express

Columbus, Ohio, has traditionally been thought of as fertile testing ground for groundbreaking ideas from big brands ready to launch their next big thing. In today’s evolving corporate culture of expanding KPIs, gathering and analyzing customer data, and proving ROI prior to launch, testing is more important than ever. Connecting those tests with true learning means brands must “build while in flight” for ongoing design solutions to be successful. Attend this session to hear from local powerhouse brands who are leading the charge with innovative test-and-learn initiatives to reshape their business and design processes for future growth.

5:30 PM  –  6:30 PM – Happy Hour at Ohio Brewing Company | Sponsored by ZenGenius
                                              (Just a 5-minute Uber drive from the hotel!) 



8:00 AM – 6:00 PM Registration Hours

8:00 AM  –  9:00 AMNetworking Breakfast

9:00 AM  –  5:00 PM Retail Challenge
Facilitated by Bevan Bloemendaal,
Chief Brand and Creative Officer for NELSON Worldwide

Watch what happens when the brightest minds in the retail industry come together to compete head-to-head to solve one of the industry’s toughest in-store challenges. During the Retail Challenge at Shop! Ideation 2022, cross-functional teams are given a creative brief for a consumer experience opportunity [announced on site] and just eight hours to collaborate, ideate and create a design solution and pitch deck. Harnessing ingenuity, creativity and a disruptive mindset, the teams will pitch their concepts to our panel of judges, who will score them on criteria including level of disruption, experience, emotion, innovation, creativity, business value and overall presentation. Be sure to sign up to participate in this interactive, collaborative event when you register for Ideation!

6:30 PM – 8:30 PM Retail Challenge Winner Reception & Dinner

8:30 PM – 9:30 PM Shop! Ideation + IRDC Meet & Greet at the 402 Lobby Bar
All Shop! Ideation and IRDC attendees are invited to meet up for a drink at the hotel lobby bar within the Hiton.

New for this Year: Shop Ideation Co-Locates with IRDC 2022

Shop! Ideation is co-locating with the 2022 International Retail Design Conference (IRDC) in Columbus, Ohio, at the Hilton Columbus Downtown hotel. The two-day educational and networking event for retail/design and visual merchandising professionals will take place Oct. 26-27, after Ideation concludes Oct. 25. Interested in attending both? To register or learn more about sponsoring IRDC 2022, please visit

Thank You to Our Sponsors!
Interested in sponsoring Ideation 2022? Email [email protected] to learn more!