Jimmy John’s (Champaign, IL) has opened its first drive-thru only format in Bartow, FL. The sandwich maker enlisted retail design agency ChangeUp (Dayton, OH) to develop the concept, which incorporates the refreshed brand identity that Jimmy John’s recently unveiled.
The drive-thru only restaurant features dual sided drive-thru lanes, with one lane dedicated to online and mobile orders. For guests who prefer a completely contactless experience, the new location also offers carryout lockers where customers can pick up their online and mobile orders.
The revamped brand identity includes Jimmy John’s signature color palette and signage. The primary red is mainly displayed at sandwich receiving points, Jimmy John’s star icons are used in wayfinding, and graphics highlight key messaging and tone of voice.
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