Kizik (Lindon, Utah), a purveyor of hands-free footwear, has taken the wraps off a new brand platform with the national introduction of its brand promise, “Motion Is Magic.”
That proposition will guide Kizik’s continued growth into retail, wholesale and international markets, including an experiential pop-up this past weekend in New York and plans for six more brick-and-mortar stores this year.
Locations of those future Kizik stores include the Mall of America in Bloomington, Minnesota; the King of Prussia mall in Pennsylvania and Newbury Street in Boston, a spokesperson told Retail Dive.
“We are rapidly growing as a brand both on our owned retail channels and through our wholesale partnerships. This year we will bring Kizik to over 500 wholesale locations alongside six of our own stores, projecting for 15 stores total by the end of 2025,” CEO Monte Deere said in a news release. “We’ve also signed with our first international partner to bring Kizik to the UK, with plans to continue our brand expansion internationally.”
The New York pop-up, created in conjunction with architecture/design firm MG2 (Seattle), was designed to bring the brand’s “big, bold, frictionless world to life,” the retailer says. When customers entered the store, they were taken on an immersive journey that bought the campaign to life through interactive visual installations that react to movement. (The pop-up was open April 19-April 21 at 127 Greene Street in Soho.)
In conjunction with its retail and wholesale expansion, Kizik will continue to introduce new shoe silhouettes, including the Brisbane, Oslo, Sonoma, Sydney and London, all named after cities as a nod to the wanderlust the brand plans to inspire.