Headlines

Openings: A Pop-Up, New Shops-in-Shops and a Relocation

* Beyond Yoga (Los Angeles) has opened a pop-up shop in New York’s Flatiron District. Open through early January 2027, the 2300-square-foot space at 108 Fifth Ave. “offers New Yorkers a new way to shop Beyond Yoga’s latest collections, discover exclusive NYC merchandise and experience the brand through locally inspired programming,” the company said in a news release. Beyond Yoga also recently opened stores in Manhattan Beach, Calif., and Scottsdale, Ariz., and plans to open ones later this year in Denver and San Clemente, Calif.

* DSW Shoe Warehouse (Columbus) has unveiled plans to test affordable luxury shop-in-shops at four of its existing stores this fall, RetailDive.com reports. That move was unveiled by Doug Howe, CEO of parent company Designer Brands, during the retailer’s most recent earnings call with analysts who follow its stock. Howe said the shops, dubbed The Edit, will put the spotlight on DSW’s “affordable luxury assortment” which nearly doubled its sales volume over the same period a year ago. DSW did not disclose which specific stores will have the shops, which are each expected to have 1000 to 1500 square feet of space, RD said.

* Shapewear fashion brand Popilush (Williamsburg, Va.) is relocating its Las Vegas flagship store to the Fashion Show Las Vegas mall on the Strip. The new store replaces the brand’s first-ever locale that it opened just over a year ago in the Las Vegas North Premium Outlets. The relocated space, at 3200 Las Vegas Blvd. S., Suite 2055, opens Sept. 18. “Being on the Strip allows us to connect with more customers at the moment they’re looking for fashion that can keep up with their plans,” said Luran Hou, the brand’s Operating Partner.

VMSD

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