Join us for our MasterClass series, which brings together our industry leaders to discuss topics that are impacting retail design, POP display, in-store experience through technology, and many other issues in the industry.
A Rethink Retail Expert, Ian Johnston is the Founder of Quinine, a leading retail experience consultancy devoted to the power of design to drive innovation and growth. The consultancy helps brands create world-class social, cultural and commercial experiences that enrich and delight their customers’ everyday lives.
This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value. Using best practice examples from around the globe, Ian unpacks the behavioral science behind store design and explores new measures that go beyond traditional metrics.
More than ever, retailers are being tasked with meeting elevated consumer expectations driven by technology, transforming every point of engagement into a potential purchase opportunity. Amidst this new challenge, however, lies promising opportunities for strategic retail innovation and reinvention. Through connected “physical-digital-human” experiences, brands can communicate unique values in a way that is relatable to customers’ needs, influence purchasing decisions and forge life-long relationships. In this MasterClass, join Angela Gearhart, Executive Practice Director at AAG Consulting Group and Senior Partner at MediaMaxx, as she shares a step-by-step approach to solving the customer journey challenge and making experiences “sticky,” offering a comprehensive playbook for success.
Angela is a growth accelerator, strategic brand builder, and category disruptor, recognized for her expertise in the art and science of consumer engagement, maximizing the human-physical-digital experience to drive top-line sales and bottom-line profitability. In her role at AAG Consulting Group, as Executive Practice Director Connected Customer Experience, Angela leads transformative strategies for retailers and guides go-to-market strategies for B2B consumer-centric tech firms. She is also Senior Partner at MediaMaxx, helping brands unleash their potential through connected e-commerce and retail strategies.
There are many retail contexts where the organization, presentation and pricing of products make it difficult for shoppers to find and buy what they want, hurting the quality of the customer experience and brand sales. “Shoppability” is how a retail environment translates consumer demand into purchase: Recent laboratory and field experiments measuring category and brand shoppability reveal new approaches to shopper engagement to eliminate barriers to purchase. By analyzing how customers interact with the shopping environment, marketers can identify specific product categories and brands that are underperforming to make impactful changes. Join Ray Burke, Professor at Indiana University, in this MasterClass presentation to explore the tools for assessing the quality and productivity of the customer experience, including virtual reality simulations, customer tracking, eye tracking and biometrics.
Ray is the E.W. Kelley Professor at Indiana University’s Kelley School of Business, and founding director of the School’s Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new retail environments and technologies. His research focuses on understanding the influence of point-of-purchase factors on consumer shopping behavior. His articles have appeared in the Harvard Business Review, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. Ray teaches the MBA Applied Marketing Research and PhD Advanced Shopper Research courses and was named by Poets & Quants as one of the world’s best b-school professors. Prior to joining IU, he served on the faculties of the Harvard Business School and Wharton. He has consulted for several leading companies in consumer goods and service industries, and his virtual shopping technology has been used by market research firms around the world.
TBA
The barrage of digital screens that inhabit our “always connected” world today have forever transformed the way we communicate, bringing us closer together in many ways, but also marginalizing some who feel isolated, unseen, or unheard. At the end of the day, humans need humans to feel human. Guests will rarely say, “I had a great digital experience,” or “I enjoyed the pre-visit experience.” Instead, it’s a simple and human: “Wow, that was a magical experience.” That is what we strive for.
IN THIS SHOP! MASTERCLASS webinar, Ken Nisch, author of “Sustainability for Retail: How Retail Leaders Create Environmental, Social, & Cultural Innovations,” discusses the evolving sustainability practices at retail. This MasterClass will touch on a number of facets relating to retail sustainability — including recent trends — while offering business leaders practical solutions on how to incorporate sustainability practices in ways that work for everyone.
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VMSD New York Editor and President of Embrace Design Eric Feigenbaum discusses the importance of knowing your “why.”
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We are all consumers. How and where we consume is just as important as what we consume. As fashion designers seek to create a sustainable future through slow fashion philosophies, the retail store has an important role to play. In this webinar, join Rebekah Matheny, Associate Professor of Interior Design at Ohio State University, to learn about translating slow fashion’s methodology into a slow retail design process. Rebekah Matheny, Associate Professor of Interior Design at The Ohio State University, holds a Masters of Architecture from the University of Oregon where she also received a Technical Teaching Certificate with a concentration in Sustainable Design Strategies for Interior Architecture. She also holds a Bachelor of Science in Interior Design and a Bachelor of Science in Architecture from the University of Cincinnati. She recently became a certified futurist through the Institute For The Future. With over a decade of industry experience, Matheny bridges academia and design practice. She brings this expertise to her work as an educator, researcher, and consultant, integrating a future-oriented strategic process for sustainable brand strategy to the areas of retail, hospitality, workplace, and higher education design. Leveraging her background in Sustainable Design Strategies, Matheny’s academic research investigates the sensory experience of retail and brand environments to create emotional connections between people, products, brand purpose, and physical place to forge meaningful memories and foster stronger relationships.
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Questions? Email info@shopasssociation.org or call 212-981-0245.
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