Anthropologie Unveils Holiday Showhouse

Anthropologie (Philadelphia) has opened a pop-up Holiday House on the Upper West Side of Manhattan. The fully immersive and shoppable experience at 37 W. 70th St. is available with exclusive access to the brand’s AnthroPerks members through Sept. 22.

“This holiday season, we are thrilled to expand our holiday house experience, presenting it on a larger scale than ever before,” said Elizabeth Preis, Global CMO at Anthropologie Group. “This year’s showhouse boasts more spaces, an expanded product range and enhanced design elements. Our goal is to inspire and delight our customers through a variety of seasonal settings that showcases our incomparable creativity to create unforgettable experiences.”

Partnering with Creative Director and Interior Designer Glen Proebstel, the Anthropologie Holiday House transforms a home into a showcase of coveted seasonal items. Visitors can explore and purchase a wide range of products from Anthropologie and its Terrain unit through QR codes placed in each room that lead to easy-to-shop product pages. Featured items include Anthropologie’s home furniture and décor as well as Terrain’s exclusive faux tree and garland offering, with all the trimmings.

“We’re excited to expand Terrain’s role in this year’s holiday house,” said Beth Smith, the unit’s Managing Director. “Our goal is to encourage our community to reimagine holiday decorating through distinctive product and aspirational styling ideas for decking the halls. By showcasing our festive décor in an expanded, curated setting, we’re focused on this experience offering the first spark of joy for our customers this season.”