Apple Unveils Latest Store in China

Apple (Cupertino, Calif.) will open its Apple MixC Wenzhou store on Nov. 4. It is the company’s first store in the city and the fourth in China’s eastern Zhejiang province.

The new store reflects Apple’s commitment to accessible and sustainable design — including universal design elements and plant-based materials — creating an inviting and inclusive space for everyone, project participants say.

“We’re excited to be expanding to reach even more customers with the opening of Apple MixC Wenzhou, and we’re proud of the deep, long-lasting connections we’ve built with communities in China,” said Deirdre O’Brien, SVP of Retail. “Our team members can’t wait to welcome the local community to our newest location and help even more customers discover the magic of Apple, including the new iPhone 15 lineup and new Mac models featuring the M3 family of chips.”

The store’s eco-friendly features include a ceiling made of biogenic acoustic panels and baffles, minimizing the dependency on metals, and the flooring consists of biopolymer materials, which reduces the need for chemical resins.

In addition, the store features a newly designed avenue, giving customers a deeper look at the Apple Watch lineup, including the Apple Watch Series 9 and Apple Watch Ultra 2 — Apple’s first-ever carbon-neutral products. The dedicated space features ample room for a more personalized shopping experience.

Finally, the Genius Bar in Apple MixC Wenzhou has a redesigned counter for face-to-face conversations during hands-on technical and hardware support.

The Wenzhou locale brings Apple’s store total in Greater China to 56.