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Babies R Us Shop-in-Shops Debut at Kohl’s

Two-hundred shop-in-shops will open in Kohl’s locations across the United States

Published

1 month ago

August 7, 2024

VMSD

PLANTATION, FLORIDA, USA: Kohl’s, an American department store retail chain and the largest department store chain in the United States with 1,162 stores across 49 states, as seen on December 5, 2020

Babies R Us (Wayne, N.J.) is in the process of rolling out 200 shop-in-shop locations in Kohl’s (Menomonee Falls, Wis.) stores across the U.S., reports USA Today.

This past March, Kohl’s entered a partnership with Babies R Us’ parent company, WHP Global, to bring these activations to life by fall 2024.

Visitors will be able to browse “a curated assortment of trusted baby brands, including thousands of new products,” according to a company statement. Product will also be available on kohls.com.

The full list of 200 locations encompasses Kohl’s stores across the U.S., from California to Connecticut – you can view the full list on the Kohl’s corporate website here.