Back-to-Back Holidays an Opportunity for Retailers

The upcoming weekend could be big for retailers, as Americans celebrate Father’s Day on Sunday and the Juneteenth National Independence Day holiday on Monday. The two celebrations falling back-to-back will lead to a long four-day weekend for some, RetailWire reports.

Twenty-eight states and the District of Columbia currently recognize Juneteenth, with state government offices (as well as many state and local governments) closed for the day. Many mark the day with celebratory parades, family gatherings and prayer services.

Retailers and brands are looking for tasteful ways to celebrate the holiday as more Americans commemorate the nation’s second day of independence. Food, clothing, sporting goods, gifts and other products are candidates to see a bump in sales.

Juneteenth, which celebrates the end of slavery in the U.S., was designated as a federal holiday by President Joe Biden in 2021 with, as The New York Timesreports “a noticeable increase in Juneteenth celebrations across the United States over the past few years.”

As reported previously, Americans are projected to spend a record $22.9 billion to celebrate Father’s Day this year.

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