Brilliant Earth Group Plans Three Showrooms

Brilliant Earth Group (San Francisco) recently announced the opening of three new showrooms inside luxury malls: Roosevelt Field in New York, King of Prussia in Pa.,  and Roseville Galleria in Calif., bringing its showroom total to 37 locations.

These showrooms will offer an assortment of jewelry and bridal styles for same-day purchase. The in-store experience will support Brilliant Earth’s online features, which include design-your-own ring, product visualization and ring-stacking options. In addition, personalization of made-to-order pieces and appointments with jewelry specialists are available.

“We are thrilled to open three new showrooms in premier mall locations nationwide,” said Kathryn Money, SVP of Merchandising and Retail Expansion. “Expanding on the success of our existing showrooms, we are strategically moving into spaces with higher foot traffic and larger consumer footprints. These new locations will allow us to showcase the brand to more customers, while continuing to meet their expectations for a seamless experience across digital and physical platforms.”

Brilliant Earth will further its sustainability mission by providing customers access to the world’s largest at-scale collection of planet-first carbon capture lab-grown diamonds, 100 percent renewable and blockchain-enabled diamonds.