DoorDash Expands Retail Selection with Beauty Brands

DoorDash, having already added fitness and health brands to its roster earlier this year, has announced a partnership with Sally Beauty and MAC Cosmetics to deliver products in less than an hour. 

DoorDash will deliver beauty and cosmetic products from 2000 Sally Beauty stores and all of MAC’s U.S. stores. DoorDash is also expanding its partnership with beauty retailer Sephora – customers will now be able to access sales events on the delivery platform. 

This is a part of DoorDash’s goal of expanding beyond restaurant and food delivery and into retail and grocery categories. DoorDash is now available at over 150,000 non-restaurant stores, according to the company. 

“We see consumers ordering from retail categories more than ever before and trying out new categories earlier in their DoorDash journey,” Shanna Prevé, Vice President of Partnerships at DoorDash, said in the press release. “As consumers have higher demand and expectations for convenience and selection, we’re thrilled to connect merchant partners, like Sally Beauty and MAC, with people in new ways and unlock potential additional revenue.”