Dress to Impress

The brick-and-mortar store melds tech expertise with consumers’ desire to touch and try on clothing before purchase

Published

4 years ago

January 31, 2022

Shop! Association

LEVERAGING ITS POSITION as the No. 1 apparel retailer in the U.S. (per Wells Fargo), e-commerce giant Amazon (Seattle) once again doubled down on physical retail with its latest effort, Amazon Style. The brick-and-mortar store melds tech expertise with consumers’ desire to touch and try on clothing before purchase.

The first location opens later this year in Los Angeles shopping, dining and entertainment center The Americana at Brand. Using the Amazon Shopping app, customers can send items to a fitting room outfitted with a touchscreen to view additional options, rate items and request different sizes or styles to be delivered to the room in minutes.

As shoppers browse the store, machine learning algorithms make personalized, real-time recommendations, suggesting items that match their style, fit and other preferences.

The concept extends the customer journey beyond the lease line, combining the best aspects of physical and digital retail for a peek into the future of the shopping experience.

Related Topics:

click to Comment(Comment)

Don't Miss

Bang & Olufsen Plants a Flagship in SoHo

Shop! Association

The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! [email protected].