Greenworks Sets Shops-in-Shops at Best Buy

Greenworks (Mooresville, N.C.) is expanding its partnership with Best Buy (Minneapolis) to include shops-in-shops in 225 of the electronics retailer’s stores this fall. Those 65-square foot installations “portray merchandise in an interactive, eye-catching format,” the partners say in a news release.

The Greenworks display includes 10 outdoor products: a mower, blower, string trimmer, chainsaw, two pressure washers and accessories. The installations also include a large monitor showcasing the products, as well as categories available online, such as e-transportation and riding lawn mowers. Graphics with QR codes link to an extended assortment online.

The two companies began working together in a more limited fashion last year.

“Greenworks is proud to expand our relationship with Best Buy both online and in stores within the new experiential merchandising concept,” says Klaus Hahn, President of Greenworks North America. “Our goal is to offer Best Buy customers all the innovative products they need to improve their homes and lifestyles with eco-friendly products.”