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Important Association Announcement





I hope this message finds you well. In this latest update, I am excited to share that the Shop! Association has officially added Chile to its list of global chapters! As an association, it is our goal to continually expand Shop’s global reach and share our mission of enhancing retail environments and experiences for consumers worldwide. We are excited to have Chile join our growing network!

The Shop! Chile chapter will be headed up by the newly appointed co-managing directors, Gonzalo Cerda and Sebastian Villaloblos Moltedo! Combined, they have 40-plus years of experience in marketing and retail and a shared passion and dedication to the industry. I’d like to extend a warm welcome to them both and wish them much success with the new chapter! I encourage you to reach out to them too and share your well wishes and support. They can be reached at and

The mission of Shop! Chile will be to build a retail execution ecosystem that benefits consumers and shoppers by providing knowledge and best practices for retailers, the industry, commerce and service companies, and by becoming a resource in the country. The chapter will also focus on promoting the business of the sector and ensuring best practices, ethics and transparency of the Association.

For more information on the launch of Shop! Chile, read the full press release here.


We are excited to see what’s to come for Shop! Chile and are here to support them in their launch. Congratulations to all who are involved in this new development. Please keep reading below for more Shop! happenings and announcements.



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