Land Ho! Starboard Opens Stores at Resort

Shipboard retailer Starboard Group’s (Miami) new land-based vacation retail division has opened its first boutiques, at Westgate Las Vegas Resort & Casino in Las Vegas. The three new shops—Luxe by Starboard, The Edit by Starboard and Baubles by Starboard—are designed to create an experiential retail destination featuring expertly curated assortments, personalized services, and highly engaging activations and events, the company says.

“We know from our many decades of curating elevated retail environments for the world’s best cruise lines that vacationers love unique, memorable shopping experiences—but we recognized that guests at vacation resorts were often underserved when it came to retail options,” said Lisa Bauer, President and CEO, Starboard Group. “By launching our first land-based boutiques in partnership with Westgate Las Vegas, we’re taking the first significant steps to close this gap. Our strategic expansion enables us to fully leverage our vacation retail expertise and ensure that every resort brand can offer retail experiences that delight on-site guests and appeal to local consumers looking for fresh, elevated shopping options.”

Here are more details on the three boutiques in Westgate Las Vegas (formerly the Hilton Las Vegas):

• Luxe by Starboard is the only retail offering in the resort’s main lobby. Encased in glass on three sides, this 300-square-foot shop serves as a showcase for a curated assortment of fine jewelry, natural and lab-grown diamonds, certified preowned Swiss time pieces and preowned and vintage designer bags and small leather goods from brands such as Louis Vuitton, Gucci and Prada.
• The Edit by Starboard offers on-trend fashion and special occasion apparel for women and men, along with handbags, Westgate Resorts branded apparel, a bridal capsule, candles, fragrances and souvenirs. The 1250-square-foot shop features eveningwear, daywear and resortwear by women’s brand VENUS, along with apparel from Lamarque, vintage-inspired graphic tees from Recycled Karma and other fashion, accessory and fashion jewelry offerings from brands such as Mary Frances, Shiraleah and America & Beyond. Men’s offerings include apparel from Psycho Bunny, 7DIAMONDS and Rock Roll n Soul, while accessories include designer sunglasses from Ray-Ban, Gucci, Prada and NYS and tech from Skullcandy.
• Baubles by Starboard offers fashion jewelry, permanent jewelry and customization options such as on-site engraving services, providing guests with “wearable memory” options that connect them back to their vacation experience. Shae, Starboard’s fashion jewelry brand, is featured, along with Jet Set Candy, a travel-inspired jewelry brand. The 250-square-foot boutique is also the first brick-and-mortar location for Taudrey Jewelry.

Founded in 1958, the vacation retailer at sea has shops on more than 90 ships, partnering with 15 cruise lines. Starboard and its sister company, Onboard Media, are members of Global Travel Retail Holdings LLC, a joint venture by LVMH and Gissy Investments.