Legal Questions Retailers Face in the Metaverse

What legal challenges do retailers face as they move deeper into the metaverse, from ownership of digital assets to data privacy concerns? That question and others are explored in “Retail in the Metaverse and Beyond,” a just-released collection of articles from the law firm of Crowell & Moring.

“Retailers are leveraging today’s version of the metaverse to transform the shopping experience, drive customer engagement and loyalty, and unlock new business opportunities,” said Preetha Chakrabarti, a Partner in Crowell’s Advertising and Brand Protection Group and co-editor of the report. “Our publication explores a range of issues that retailers are already facing in the virtual world and looks at the concerns that could be around the virtual corner.”

Topics explored in the report include:

• Three key challenges for companies entering the metaverse
• Copyright in the metaverse: what advertisers need to know
• Privacy and cybersecurity for retailers in the metaverse
• Expanding the runway: fashion and the metaverse
• Brands, how well-versed are you in the metaverse?

“We drew on the longstanding retail industry experience of lawyers from across our firm in order to create this interdisciplinary collection of articles that we hope will serve as a useful resource for companies to better protect their brands’ digital assets, leverage the metaverse to grow their business, and, ultimately, prepare for the virtual road ahead,” Chakrabarti said.

Click here for access to the report.