LensCrafters Launches Flagship in Toronto

LensCrafters (Mason, Ohio) has opened its first flagship in Canada, on Toronto’s famed Bloor Street retail corridor. The optical retailer says the new flagship reflects its continued North America expansion efforts, led by the opening of its first two flagship stores in New York City in 2020, two more in San Francisco in 2021 and one in Palo Alto, Calif., last year.

The newest flagship is equipped with high-resolution digital screens and LED walls displaying eyewear and campaigns to allow customers an immersive experience around the brand’s offering. An added focus is given to the storytelling of prescription lenses through interactive applications installed both on iPads and touch screens, leveraging the see-through technology to simulate lens features and effects for better vision. In addition, customers can virtually try on any frame by using Virtual Mirror technology.

“Appealing to the well-known local shopping hub on Bloor Street, the store will reflect the effortless integration of design and technology, giving customers a more individualized experience that allows them to easily browse the vast luxury assortment of both optical and sun frames,” Alfonso Cerullo, President and GM of LensCrafters, North America, said in a news release. “At the end of the day, we want to be a top destination in the community when it comes to finding the best vision care solutions that resonate with our customers and help people express themselves while seeing well at the same time.”

LensCrafters was founded in 1983 and currently operates more than 1000 stores in the U.S., Canada, and Puerto Rico. It is a unit of Luxottica Group SpA (Milan).