Lightbox Unveils Immersive Retail Experience at Showfields

Lightbox has unveiled a new concept shop at House of Showfields in Brooklyn’s Williamsburg neighborhood. Part of a lineup of more than 20 brands in the lifestyle store’s spring and summer refresh of rotating tenants, Lightbox occupies 250 square feet on its first floor.

“Engaging with consumers one-on-one is a great way for a digitally native brand like ours to build and deepen connections,” said Lightbox CEO Antoine Borde. “With its future-forward approach and unique retail platform, Showfields gives us the ability to meet and engage with customers and share the Lightbox story in a more meaningful way.”

The shop is outfitted with mirrors, prismatic crystals and hidden lighting elements that reflect the sparkle and brilliance of Lightbox’s high-quality lab-grown stones. Featuring gallery-style product displays in arched wall nooks and a shoppable center table, guests can see, touch and try on the brand’s offerings. A mirrored partition creates a designated area with tablet integration that encourages visitors to take a deeper dive into the brand and product. The back wall is flanked by a row of mirrors and an inviting seating area, creating an ideal photo moment.

Lightbox will stay in the space through November and during that time, will plug into Showfields’ programming, live-activations and events. The brand will also tap into the Brooklyn store’s proprietary technology that captures retail data and analytics.

Lightbox is currently sold in 165 retail doors across the U.S. and Canada. This latest retail development is part of Lightbox’s overall strategy to grow its retail presence by collaborating with best-in-class partners on and offline.