On Adds Flagships in Chicago and NY

Swiss sportswear brand On (Zurich) has expanded its footprint in North America with two new stores — its first in Chicago and third in New York. With these new locations, On has more than doubled its number of U.S. stores in less than a year, following the opening of its first store in Austin, Texas, last month.

The retailer said in a press release that both stores reflect On’s approach to integrating technology and modern design with the distinct character of each city, creating locally relevant spaces in premium branded environments that showcase its full range of head-to-toe offerings across running, outdoor, training, tennis and lifestyle.

“These flagship stores are a testament to On’s growth in the Americas, and we couldn’t be more excited to expand our brand presence in two iconic cities,” said Dan Schade, General Manager of On Americas. “These spaces are more than just stores—they’re where the full expression of the On brand comes to life, embodying everything we stand for: premium design, high performance and sustainability, tailored to meet the needs of our customers and foster community in each market.”

On’s newest store in New York has just under 4600 square feet of space in a registered 1930s landmark building. The retailer said it preserved original architectural elements —- such as columns and moldings —- while integrating modern, Swiss-inspired features. Expansive windows offer visibility and storytelling opportunities, while nature-inspired details inside reflect the urban environment familiar to local runners.

In Chicago, the newest On is on Rush Street and has 4560 square feet whose design pays homage to the city’s industrial and design history through its open gray ceiling, colorful walls and wood accents, all inspired by area bridges.