Design Galleries

On Our Radar: Kia Great West Showroom, London

Playing off Kia’s brand slogan Movement that Inspires, an attention-grabbing light show was created for its Great West Showroom in London

Published

4 years ago

October 8, 2021

Shop! Association

RECENTLY, KIA (Seoul, South Korea) partnered with design agency Green Room (Birmingham U.K.) to launch a campaign on the “world’s biggest billboard” at the Great West Showroom in London. Every day upwards of 211,000 customers drive by this showroom, seeing into the building for a passing second. This new billboard display aimed to change that. Emulating the thematics of a light show for passersby, the billboard plays off Kia’s global brand slogan debuted last year: “Movement that Inspires.” The challenge was to make a display that could draw the attention of those who only pass by the showroom for a few seconds, with their design concept of “Electric Avenue.” A combination of lights, screens and Kia’s logo come together to cement the car company’s rebranded corporate identity.

PHOTO GALLERY (4 IMAGES) ?: Courtesy of Green Room, Birmingham, U.K.

Related Topics:Featured

click to Comment(Comment)

Up Next

Levi’s Shifts VM Strategy for Bigger Focus on Jeans

Don't Miss

M&M’s New Flagship in the Mall of America Was Made for Brand Fans

Shop! Association

The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! [email protected].