Photography: Courtesy of On
Sportswear brand On (Zürich) introduced its brand to the United Arab Emirates earlier this month with its new store opening in Dubai’s Mall of the Emirates.
The 2852-square-foot store features the brand’s sleek metallic aesthetic alongside neutral-toned plush seating throughout. Beyond the store opening, On also established run clubs and in-store “movement sessions” for the local community to partake in.
“Dubai’s unique energy and its residents’ passion for sports and wellbeing align perfectly with On’s mission,” Bianca Pestalozzi-Houchangnia, General Manager EMEA at On, said in a press release. “We have already seen incredible momentum from our local run clubs, which regularly attract more than 100 participants. This store is not just a retail space; it is a physical home for this energetic community to connect, move, and explore the full breadth of On’s collection together.”
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